Corporate communications and marketing communications cut across all industry sectors. We are adept at both B2B and B2C communications in these sectors.
Lifestyle / Consumer
The lifestyle business in Singapore is vibrant and exciting. The scene is a melting pot of the trends and styles of the region with sufficient international brands and labels to put us on a global stage.
Besides understanding the business environment, in lifestyle PR, it is essential to have a feel of consumer perspectives. At NBS, we use our market intelligence and expertise to find the right positioning for our clients or their products and communicate this position to the relevant audience.
Singapore is the regional hub for information technology. In spite of growing competition from other emerging economies like China and India, the IT industry in Singapore has held its own and retained its leading position.
The challenge with technology PR is the constant change. With the sector evolving at a frenetic pace, organizations need to be seen and heard at the right time or be left behind. At NBS, we rise to the challenge by keeping pace with the rapidly changing scene. We ensure that our clients are frontrunners with timely and effective communications. We work with local and MNC technology companies in various technology sectors – service providers, hardware, software, networks, storage, security, IT infrastructure, etc.
Financial / Corporate
The financial sector has always been the pillar of Singapore’s economy. With a large number of business players and stiff competition, it is important to stand out in the crowd. The team displays its strong grasp of the sector with intelligent insights for corporate positioning.
We counsel clients on the right, timely and appropriate disclosure of information to their investors, targeted public, regulators and influencers. Clients in this sector include financial institutions, listed local companies, listed MNCs, growing SMEs and other international organisations both for profit and not-for-profit.
Healthcare is one of the most complex areas of public relations. With most countries imposing restrictions on direct advertising, promotion of brand names and product endorsements, the main communication avenue open to healthcare companies is PR. Public Relations for healthcare companies often involve enhancing corporate reputation, social responsibility, issues management, and merger or acquisition PR strategies.
The medical devices industry is well known for its innovation in new products and systems that help address unmet clinical needs. Singapore has attracted leading companies to set up manufacturing facilities here, manufacturing a wide range of products including contact lenses, research instruments, scientific analytical equipment, syringes, catheters hearing aids, etc.
Singapore is also a manufacturing site for many groundbreaking drugs. NBS complements our clients’ achievements with innovative campaigns to reach out to the community while staying within the prescribed norms and regulations.
This is a sensitive field that is under continuous public and media scrutiny. It also involves working together with various Government agencies and regulatory bodies. NBS helps to overcome the many challenges and issues faced by clients in this business.